Hoxhunt in a nutshell

Hoxhunt was founded in 2016 by four visionaries. Today we are a team of 200+ amazing people advancing one of the hottest scale-up companies in the human risk management category, with locations in the United States, Finland and the United Kingdom. Hoxhunt is one of the fastest-growing software company in Finland, premiering in the Deloitte Fast 50 rankings for three consecutive years.

Hoxhunt educates employees on how to protect themselves and their employers against malicious cyberattacks. Our core belief is that the best way to do this is through frequent, personalized, and behavior-changing cybersecurity training. We have been featured in CIO Magazine, Forbes, Inc., EU-Startups, and many more publications. We have also been listed as one of the 10 hottest startups to work for in 2019 and developer students’ Top 10 Dream Employer in 2021 in Finland.

Our daily work is guided by 3 core principles:

1. Hungry for feedback

2. Courage to take initiative

3. We succeed together

We hope that you share these values with us and are willing to contribute accordingly.

The What

As the Director of Demand Generation, North America, you’ll join our growing Marketing team as the owner of demand generation in North America. This role is both strategic and hands-on: you’ll shape the US go-to-market demand approach, execute high-performing demand programs, and ensure that every touchpoint in the US buyer journey drives pipeline growth and revenue.

You’ll act as the bridge between Global Growth Marketing, Content, Product Marketing, and our US Sales team, ensuring that messaging, campaigns, field activities, and SDR motions are aligned and consistently delivering high-quality pipeline. You’ll represent the US market internally, bringing strong commercial perspective and helping scale a demand engine built for impact.

What You’ll Do

• Act as the strategic owner of demand generation for the US, translating GTM priorities into high-performing, revenue-focused demand programs.

• Evolve US messaging across the website, landing pages, paid campaigns, and sales collateral to resonate with US B2B buyers.

• Partner with Global Growth Marketing to plan and optimize US paid demand campaigns (LinkedIn, Google Search, retargeting, content syndication); own targeting, segmentation, and messaging.

• Enable SDRs and Sales with relevant campaign context, assets, plays, templates, and messaging to improve conversion and pipeline quality

• Plan and deliver light field marketing programs in the US: regional events, partner activations, executive sessions, and webinars as needed.

• Own pipeline reporting for the US region, including funnel conversion, pipeline creation, pipeline velocity, and campaign influence.

• Collaborate closely with designers and content marketers to brief and adapt assets—without personally owning heavy content production.

• Continuously test, measure, and iterate to improve cost per meeting/demo, pipeline created, win-rate influence, and ROI.

• Represent the US customer and buyer perspective internally, sharing insights to influence messaging, positioning, and GTM strategy.

• A demand marketer who deeply understands US B2B buyers and knows how to communicate value in a competitive, revenue-driven market.

• Someone energized by both strategy and execution, comfortable owning outcomes, not just programs.

• A strong cross-functional collaborator who works naturally with Sales, SDRs, Growth, Content, and RevOps.

• A proactive owner who identifies opportunities early, moves fast, and iterates based on results.

• Someone fluent in pipeline metrics and commercial impact, and confident turning data into action. 

What We’re Looking For

• 8+ years in B2B SaaS marketing, with hands-on experience in demand generation, growth marketing, or regional marketing in the US.

• Experience leading and developing a North America demand generation team, setting strategy, prioritization, and performance standards while partnering closely with Sales, SDR, and Marketing leadership to drive pipeline outcomes.

• Proven experience owning pipeline creation in partnership with Sales teams.

• Strong familiarity with LinkedIn Ads, Google Ads, and similar paid demand channels.

• Experience running integrated demand programs across paid, content, outbound, and field motions.

• Solid understanding of ABM principles (1:1, 1:few, 1:many).

• Comfortable working in martech and data tools such as HubSpot, Dreamdata, and similar platforms.

• Analytical and outcome-driven: confident with funnel metrics, pipeline reporting, and optimization.

• Experience running smaller field or regional events and webinars.

• Ability to create light enablement materials (email templates, one-pagers, micro-assets).

Bonus points:

• Have experience running ABM programs using tools like 6sense, Influ2, or similar.

• Have experience in cybersecurity, IT, or compliance-focused B2B environments.

• Have worked closely with SDR teams using outreach or sales engagement tools.

• Have experience collaborating with distributed, international teams.

This full-time hybrid role is based out of our Minneapolis office, offering a salary range of $190,000-$210,000 with an OTE range of $210,000-230,000.

Our benefits package includes medical, dental, and vision coverage (with a portion of premiums covered by the company), life insurance, PTO, 11 paid holidays plus 2 floating holidays, wellness benefits, paid parental leave, a 401(k) match, and more.

The How

1. Talent Acquisition Interview

2. Hiring Manager Interview

3. Panel Interview

4. Offer

5. Background Check and References